Review the Google Search Engine
There is no doubt that Google (www.google.com) is the largest search engine, and its page rank algorithm formed the basic rules for early known search engine optimization. It was the first to rank indexed pages based on multiple factors and display these indexed pages based on their Google ranking. Google has an enormous number of servers located in countries worldwide, and having your website indexed by Google can help your website receive a lot of organic traffic. That said, many SEO techniques target putting websites at the top of Google rankings so they will appear at the top-most search position in the search results page, which is known as Search Engine Results Page (SERP).
Review the Yahoo Search Engine
Yahoo (www.yahoo.com) has its own web crawler (Yahoo Slurp) and it uses different indexing capabilities to index your blog or website. While Google focuses more on the concept of the search term and how users use different combinations of keywords, Yahoo focuses on the search keywords itself. Also, it places a lot of attention on the page title and Metadata. Understanding how the Yahoo search algorithm works will help you optimize your website or blog for Yahoo search. Also, Yahoo has its own paid directory, (http://dir.yahoo.com/), where you can submit your blog or website for indexing. Yahoo is now powered by Bing.
Review the Bing Search Engine
Bing (www.bing.com) is a popular Microsoft search engine. It is based on its predecessors, MSN and Live Search, which were old Microsoft search engines. The Bing algorithm places a greater focus on the web page title and description Metadata, similar to Yahoo. However, Bing has a better way to process queries and search terms than Yahoo. While major search engines take into account the authority of a link and the length of time a blog or website has existed on the web, Bing is not restricted in this way. This is helpful to remember if you are building a new website, because Bing can index your website much more easily than Google, which puts the website domain name age as one of the important factors when indexing links and considering it trustworthy.
Review the AOL Search Engine
AOL (www.aol.com) is an old search engine. While AOL currently depends on Google to enhance the search results for those using AOL as their web searching tool, it depends on its own listing or external web links to display the search results. When you use AOL, you will notice that it provides both horizontal and vertical search as well as free search results and paid search results, which are promoted links that meet with your search criteria.
Review the Ask Search Engine
Ask (www.ask.com) is an old search engine with a different method of organizing a search. Ask groups the search results in a vertical search that can help the user narrow the search results. Ask is also a question and answer platform and allows users to ask questions and find answers from its own database. At this time, Ask is most focused on the Q&A search, which you will notice when you do a search on the Ask website. The results appear in the form of answers to your questions. While this may not affect your search engine optimization process, it can still drive traffic to your blog or website if your content has been indexed by the Ask search engine.
Higher Ranking and good exposure is the dream of each & every blogger . Rankings & Exposure not only will increase your blog income but these things also increase your online reputation. But nowadays the blogsophere is very crowded and it is not that easy to make yourself a well known and estabilished blogger.
The most easiest way to increase the popularity of your blog is to keep your blog updated frequently with unique fresh worthy and optimized content. But the problem is that most of the peoples do not find enough time to focus on their blog and keep their blog updated with fresh content.
Time is the real problem in blogging as most of the bloggers are not completely dedicated to blogging because most of them are students or employees and have a lot of work to do all day.
The best way to keep your blog updated is by guest bloggers that will do posting on your blog for sake of a do-follow backlink. But when you provide do-follow backlink to a blog then you have to look after the blog because if you are giving do-follow backlinks to blogs which are penalized by google then google may take actions against your blog in future.
So you now have understanded the importance of guest posting today i will be telling you some of the things that you should check before accepting guest posts on your blog.
1.Check For Plagiarism
The first thing you should do while accepting guest post on your blog is check that it is completely genuine. Google treat Plagiarised content very rudelessly. Google has a lot of alogorithams like panda penguin and hummingbird which really punishes blogs with plagiarised content. So you may not be wanting to get your blog affected with these updates. So you should check out that the post is completely genuine and is written for your blog. PlagTracker is a good tool to check the guest post for plagirisam. There are more free and premium tools that can help you to check the content for plagirisam in guest post.
2. Niche Factor
The guest post must be suitable to the niche of your blog. Your blog audience wants to recieve information on a single niche or some multi niches. Anything other than that may piss your readers off and trust me or not all of your readers quickly or lately will start to avoid your blog. So you might check out the post that it suitable to your blog niche.
3.Guest Posting guidelines
You might have an page on your blog for describing all the guidelines for your guest authors that they should follow before submitting posts on your blog. This page tells everything about your requirements that which type of posts are accepted on your blog and which are not. But most of the bloggers that are doing guest posting just for the sake of a do follow backlinks might not care about your guidelines. So it is must that you check out that all of your guidelines are strictly followed by the guest author.
4. Check it for Grammatical Errors
Most of the guest authors write guest posts very roughly and the thing is that we are humans and we can make mistake you we should check guest posts for Grammatical Errors. In order to check guest posts for Grammatical Errors you can use Grammarly and also if you are blogging from wordpress then you can also use After the deadline plugin. If you find mistakes in the posts you can ask the guest author to correct the mistakes or you may correct them yourself.
5. Check the authors blog
Many of you might not agree to this point but you should check out the authors blog before you hit the publish button for the guest post. May be the guest author has written a genuine post on your blog but the guest author may be a paid writer by any spam blog owner to write content or he may belong to a spam blog and want a backlink to his spam blog. So in this case you should not publish the guest post because in google views if you are linking to a spam website with do-follow link then your blog may be spam also.